You likely already know what an external event is: thematic gatherings that take place outside our organization’s environment. They may be institutional and governmental events, such as COP30; corporate events, such as trade fairs and exhibitions; innovation events,...

Every day, managers make decisions on the most varied topics, influencing a wide range of organizational results in the short and long term. It turns out that these decisions are very often made based on insufficient, outdated, limited, or biased information. What if...

The term "value chain" was coined by Michael Porter in 1985, in his book "Competitive Advantage". For the Harvard Business School professor, the value chain is the entire set of activities performed by an organization that involves relationships with different actors...